Chicago-founded craft cannabis brand in the Curaleaf family — flower, pre-rolls, and concentrates across seven states.
Grassroots Cannabis was founded in Chicago in 2014 with a focus on craft-tier flower and a deep genetic library. By 2020, Grassroots was the largest private vertically-integrated multi-state cannabis operator in the US. Curaleaf acquired the parent company that summer, bringing Grassroots into one of the biggest public cannabis portfolios. The brand identity stayed; the distribution reach expanded.
Key Highlights:
Seven-state footprint. Grassroots products are available in California, Illinois, Massachusetts, Maryland, Nevada, North Dakota, and Pennsylvania — Illinois remains the cultivation core.
Strain rotation. The brand's deep genetic library means new strain drops at a faster cadence than some comparable national brands.
Mid-tier pricing. Sits in the mid to upper-mid tier on most menus — quality without premium-tier pricing.
Maryland-produced. Operates through Curaleaf's state-licensed cultivation and processing facilities.
Grassroots planted its first roots in Chicago in 2014 with a focused goal: build a genetic library and cultivation program capable of producing the kind of craft-tier flower that, at the time, was still mostly a California phenomenon. The bet worked. By 2020, Grassroots had grown into the largest private vertically-integrated multi-state cannabis operator in the US.
That summer, Curaleaf — one of the biggest public cannabis companies — closed its acquisition of GR Companies, the Grassroots parent. Curaleaf repositioned Grassroots in 2022 as the craft-forward brand within its multi-brand portfolio, leaning into the "grown by cultivators, curated for flavor" angle that Grassroots had built its reputation on. The brand kept its identity and its genetic program. The combination gave it national distribution reach.
Grassroots flower (3.5g and larger jars), pre-rolls, and concentrates. The strain mix tends to look different month to month — useful for shoppers who like variety, less useful if you want the same strain available on every visit. Cultivation runs on Curaleaf's Maryland production schedule.
The brand's strength at ReLeaf tends to be that strain rotation. Because Grassroots maintains proprietary genetics and a deep library, the menu sees new drops more often than with brands that run a tighter SKU list.
Browse the live ReLeaf Shop menu for current Grassroots inventory. Daily deals sometimes feature Grassroots products — worth checking the deals page on any given visit.
