Beboe at ReLeaf — the luxury line the New York Times called "the Hermès of marijuana": design-forward, socially-dosed gummies and vapes.
Beboe is the luxury corner of the Green Thumb family — founded in Los Angeles in 2017 by tattoo artist Scott Campbell and fashion executive Clement Kwan, and famously dubbed "the Hermès of marijuana" by the New York Times. The name honors Campbell's grandmother, Be Boe, and the design language — rose-gold vape pens, elegant pastille tins — set the template for fashionable cannabis.
Green Thumb Industries acquired Beboe in 2019 and brought it to Maryland through its Centreville production — see the GTI house page for the full family.
Key Highlights:
Socially dosed. Occasion-based gummy lines — Cloud 9, Sweet Dreams, Inspired, Downtime — built around lighter, social dose levels.
Design pedigree. Rose-gold vapes and packaging that reads more fashion house than dispensary.
GTI-produced. Made in Maryland through Green Thumb's Centreville facility.
Shop the current Beboe selection on the live ReLeaf menu.
Scott Campbell — the tattoo artist behind some of Hollywood's best-known ink — and luxury fashion executive Clement Kwan launched Beboe in 2017 with rose-gold vaporizer pens and low-dose pastilles aimed at a fashion-and-lifestyle crowd. Green Thumb Industries acquired the brand in February 2019 and expanded it beyond its California-Colorado roots; today the lineup centers on occasion-based, all-natural-ingredient gummies. Forbes covered the acquisition as Hollywood's favorite luxury cannabis brand getting a national engine.
Beboe's occasion-based gummies in rotation, with vape formats appearing by run. In the ReLeaf edibles case it's the design-luxury option alongside Wyld and Camino; sister GTI edible incredibles covers the classic gummy lane.
Browse the Beboe brand page on the live ReLeaf menu, and check the daily deals page.
Yes — Beboe's occasion-based gummies rotate through ReLeaf's edibles case, with vape formats appearing run by run. Check the live Beboe menu for what's in stock today.
Tattoo artist Scott Campbell — known for some of Hollywood's best-known ink — and luxury fashion executive Clement Kwan launched Beboe in Los Angeles in 2017, naming it for Campbell's grandmother, Be Boe. Green Thumb Industries acquired the brand in February 2019. Beboe's official site carries the current lineup.
Design and dosing. The New York Times dubbed Beboe "the Hermès of marijuana" for its rose-gold vapes and fashion-house packaging, and the gummies are built around lighter, social dose levels in occasion-based lines like Cloud 9, Sweet Dreams, Inspired, and Downtime — a different lane than the 10mg real-fruit standard of Wyld.
Yes. Since the Green Thumb acquisition, Beboe products sold in Maryland are produced at GTI's Centreville facility on the Eastern Shore — the same operation behind sister brands like Rythm and incredibles, so everything passes through Maryland's regulated testing pipeline.
Beboe sits at the design-luxury end of the case, but edibles promotions rotate often — the daily deals page is worth a look before you visit.
